What are the new fashion trends?

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Our story is a love story. East meets West. James met Masa. Clean beauty meets performance.

James' passion for hair care is unmatched, proven by his unwavering commitment to formulating clean hair care products that hydrate like nothing else. He wanted people to feel good about their hair every day - not just because their hair was gorgeous, but their hair was really healthy, hydrated, and manageable.

Botanically Hydrating Mekabu, underneath the Wakame Leaf, is packed with ocean vitamins and minerals to leave your hair looking healthy, shiny and gorgeous. All of MASAMI's products are infused with Mekabu powder, fresh from Japan, which we source from a family-owned seaweed business.

MASAMI Shampoo gently cleanses and nourishes for the ultimate in botanically hydrated hair. MASAMI conditioner leaves hair healthy, soft and silky. MASAMI styling cream offers light hold but keeps hair perfectly in place while adding plant-based hydration, protection and shine. And MASAMI Shine Serum brings hair to life, providing shine, reflection and hydration in zero gravity.

Give you the ultimate in hydrated hair because hydration is life.

Available at What are the new fashion trends?!